Extraordinary Use of Video during the Extraordinary Give
Allen Clements
Lancaster is an EXTRAORDINARY place.
Lancaster County is the most extraordinary, generous county! We just raised over $7.1 million dollars last Friday during the 5th annual Extraordinary Give. This year was the biggest give yet! 45,478 people came together in the county to support over 400 non-profit organizations.
One of our clients, Attollo (also know as Children Deserve a Chance), had an incredible response this year. Their organization received the most total gifts of 1,812 and the 2nd most donation total of $265,413. They did a great job using the power of video to tell their story and to interact with the supporters.
How did video work for them?
The day of the Give: They used Facebook live to give updates throughout the day and keep their supporters engaged and involved.
Lead-up to the Give: We produced a short film for Attollo to share before the event to help generate awareness and excitement for their college access program and the amazing support of their organization – empowering the youth in the community.
Congratulations to Attollo and Children Deserve a Chance for all of the hard work you do to empower youth in their pursuit of academic achievement! Click here to learn more.