Extraordinary Use of Video during the Extraordinary Give

Allen Clements

November 21, 2016

Lancaster is an EXTRAORDINARY place.

Lancaster County is the most extraordinary, generous county!  We just raised over $7.1 million dollars last Friday during the 5th annual Extraordinary Give. This year was the biggest give yet! 45,478 people came together in the county to support over 400 non-profit organizations.

One of our clients, Attollo (also know as Children Deserve a Chance), had an incredible response this year.  Their organization received the most total gifts of 1,812 and the 2nd most donation total of $265,413.   They did a great job using the power of video to tell their story and to interact with the supporters.

How did video work for them?

The day of the Give: They used Facebook live to give updates throughout the day and keep their supporters engaged and involved.

Lead-up to the Give: We produced a short film for Attollo to share before the event to help generate awareness and excitement for their college access program and the amazing support of their organization – empowering the youth in the community.


Congratulations to Attollo and Children Deserve a Chance for all of the hard work you do to empower youth in their pursuit of academic achievement! Click here to learn more.