Extraordinary Use of Video during the Extraordinary Give

Allen Clements

Allen Clements

November 21, 2016

Lancaster is an EXTRAORDINARY place.

Lancaster County is the most extraordinary, generous county!  We just raised over $7.1 million dollars last Friday during the 5th annual Extraordinary Give. This year was the biggest give yet! 45,478 people came together in the county to support over 400 non-profit organizations.

One of our clients, Attollo (also know as Children Deserve a Chance), had an incredible response this year.  Their organization received the most total gifts of 1,812 and the 2nd most donation total of $265,413.   They did a great job using the power of video to tell their story and to interact with the supporters.

How did video work for them?

The day of the Give: They used Facebook live to give updates throughout the day and keep their supporters engaged and involved.

Lead-up to the Give: We produced a short film for Attollo to share before the event to help generate awareness and excitement for their college access program and the amazing support of their organization – empowering the youth in the community.

 

Congratulations to Attollo and Children Deserve a Chance for all of the hard work you do to empower youth in their pursuit of academic achievement! Click here to learn more.

 

 

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