5 Reasons Why Video is Essential for Your Business
Lisbet Byler
Co-author: Megan Berryman
Video is crucial for your content marketing plan and your online presence.
Whether it’s for information, entertainment, or both – video has taken over the internet. Cisco projects that video will account for 69% of consumer internet traffic in 2017, and that this number will continue to rise to 80% by 2019. Knowing video is the king of internet content, let’s break down a 5 reasons why it’s essential for your content marketing plan.
1. HIGHER SEO
Focusing on search engine optimization (SEO) is a crucial part of every digital marketing strategy. According to Google, “SEO is the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.” In an article published by Moz, search engines assume the more popular a site is, the more valuable the site’s information is. So, the more engaging your online content is, the more visitors will come to your site, resulting in your site ranking high in a Google result. Video is the best way to engage your site visitors because it immerses them and keeps their attention more than pictures and copy can.
2. INCREASE CONVERSION RATES
Conversion rates, the percentage of users who take a desired action, grow exponentially whenever video is present, and these rates help your company’s SEO soar. Video can increase conversions by 30% and email click-through rates by 250%, according to Video Explainers. The more engaging the content, the more conversions! In fact, just using the word “video” in an email subject line boosts click-through rates by 65%. Try it out on your next eblast to see how well your rates are compared to past eblasts.
3. STRENGTHEN YOUR ONLINE PRESENCE
With today’s use of technology, having a consistent content-rich online presence is just as important as having a quality product or service. The accessibility and authenticity of videos helps strengthen that online presence. Consumers visiting your website want to know who you are so they can connect to your message. Including videos on your site, be that a “how to” video or an identity film showing off who you are, helps sell your product or service exponentially. At MAKE films, we created an identity film to showcase our culture and the people behind our service in an authentic and creative way. Each company has a message to communicate, and building your online presence through video is a great way to tell it.
4. TAKE SOCIAL BY STORM
It is no secret that video is taking over. With YouTube being the second largest search engine on the web, video dominates the social media world. According to Buffer Social, Facebook videos, on average, have 135% more organic reach than a Facebook photo. Social users WANT to watch an engaging video. They will stick around to watch one far more than they will for a picture with a long caption. TechCrunch found that on Facebook alone, 8 billion videos are watched every day. Visitors consider video more engaging because it requires less cognitive strain, which makes it the most effective method for reaching your target audience.
5. STRENGTHEN EMOTIONAL CONNECTIONS
Millennials, more than any other generation, want to be emotionally connected to companies they buy from. Video can elicit emotions that other mediums simply cannot replicate. According to Simon Sinek in his TED talk, “Start With Why,” “People don’t buy what you do, they buy why you do it.” Video allows you to easily communicate your “why” and connects your business with your viewers in an authentic way.
Engaging, shareable, and memorable – video is able to create a lasting impact for businesses across all communication platforms. Video is (and will remain to be) the king of content marketing.
If you’re ready to create impactful video content for your business – give us a call, send an email, or stop by our studio to get started.