“The Office Nemesis” Wins Big at ADDYs
Lisbet Byler
MAKE’s piece, “The Office Nemesis,” which was produced in conjunction with The Anderson Group for their client Armstrong Flooring, won a Silver ADDY (American Advertising Award) for Cinematography at Philly Ad Club‘s 2018 award ceremony, and a Gold ADDY and Best of Show at The AAF/Greater Lehigh Valley Ad Club‘s 2018 award ceremony.
THE MAKING OF “THE OFFICE NEMESIS”
The Anderson Group approached MAKE early in 2017 to produce a video called, “The Office Nemesis,” for their client, Armstrong Flooring. We jumped at the opportunity to bring their fun concept to life through set building, comedic casting, and practical and digital visual effects. MAKE is incredibly proud of this piece and of all of the creative and hardworking people who were involved in its execution.
THE CREW
MAKE’s own Aaron Dienner was the Director of Photography, supported by this talented crew:
- Derek Dienner, Director
- Allen Clements, Producer; VFX Director
- Catlin Williams, Art Director
- Jeff Walker, Gaffer; Practical FX
- Steve Buckwalter, Best Boy; AC
- Cordell Huyard, Grip
- Ryan Schmucker, Grip
- Lisbet Byler, Production Assistant
- Christy Griffin, Makeup Artist
- Melanie Forchetti, Casting
Some of the creative forces at The Anderson Group most directly involved with the project were:
- Rich Hilbert, Writer
- Jeff Phillips, Creative Director
- Kevin Clarkin, Account Manager
HISTORY OF THE ADDYS
Formerly known as the ADDYs, The American Advertising Awards is the advertising industry’s largest and most representative competition. Each year, the American Advertising Awards receives over 40,000 entries among all of the local Ad Club competitions. Their mission is, “to recognize and reward the creative spirit of excellence in the art of advertising.”
Gold and Silver American Advertising Awards at a local level are eligible for entry into the district competitions. District 2 competition will include work from New York, Pennsylvania, New Jersey, Maryland, Delaware, and Washington D.C.