NEW WORK | Stay Open PSA LGH

Lisbet Byler

Lisbet Byler

August 22, 2020

FROM THE CLIENT

We applaud the people of this region for doing your part to stop the spread of COVID-19. As we head into fall and flu season, it is crucial that we continue to follow the guidelines so our community can stay as open as possible – for business, for fun, and for living our lives.

FROM THE PRODUCER

Richwine & Hooven brought our crew in on this PSA for Penn Medicine Lancaster General Health. The idea for this project was to draw a connection between following guidelines and keeping community life open, using the idea of “open” to describe both the status of the community and a positive mindset. Through a montage of real people in everyday Lancaster County scenes — including the presence of masks, social distancing, etc. — we show the realness, goodness, and normalness of life that continues despite the added safety precautions.

FROM THE DP

I shot this project on the RED Ranger with Sigma prime lenses, as well as some Black Satin filtration to add halation and glow to the images. It was a challenging shoot given the amount of locations over two days, but we made sure to find the time to do a fair bit of lighting along with carefully planning the correct time of day to have the sun and reflectors in the right place.

THE CREW

Director: Derek Dienner
Producer: Grace Wagner
DP: Steve Buckwalter
Gaffer: Aaron Dienner
Grip: Seth Bortner
Make up: Flawless Facade
Intern: Zacc Bangert
Photographer: Matthew Tennison
Editor: Aaron Dienner

THANK YOU

Lemon Street Market
Sophie Stargazer Boutique
Envy Studio
New Holland Coffee Company
Cherry Hill Orchards
Hometown Refurnishing


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