Armstrong World Industries had a novel idea to communicate the power of their new pre-construction design services to architects.
AWI dubbed the video “infotainment”. As a production company experienced in creating original content and always looking to leverage originals power for advertising, we called it brilliant.
MAKE/ won the job by keeping to AWI’s production parameters, but much to our delight, Armstrong asked how we might take it up another level. The result was a Minority Report approach. Graphics projected in mid-air. In an environment that did not exist. Read — a ton of CGI, including 2D, 3D, and compositing. This project was a challenge, but our killer team, including internal design and tech talent from AWI, embraced and delivered. The link to the full video is in our bio!
Crew:
Writers – Alexis Gessner, Kim
Lefever, Robin DeMackiewicz, Max Zug
Producer – Grace Wagner
Director – Max Zug
DP – Tom Fanelle
Cam op – Aaron Dienner, Dan Giangiulio
AC – Ruthie Grumbine, Nate Hoskins
Prompter – Gil Demirjian
Gaffer – Jeff Walker
Grip/electric – Mike Souder, Caleb Lawrence, Mitch Wheary
Sound – Jack Melbaum
Wardrobe – Jackie Walker
Hair/makeup – Liz Teaman
BTS – Ben Wenger
Camera package – MAKE/FILMS
Studio and lighting – Triode Rentals
Editor – Aaron Dienner
CGI – Adam Clark
3D – Nick Friez
Motion Graphics – Robin DeMackiewicz
Talent – Lauren Gambino, Enoch Porch, Nick Friez, Reid Phillips
Behind the Scenes
