Chicco came to us with their new Fit3X car seat, designed to allow three seats to fit side-by-side in a midsized SUV . We developed a concept that brought that idea to life by showcasing a wide range of real-life configurations.
With 15 kids, parents, babies, and even dogs in the studio, we captured it all in a single point of view. Using VFX, we enhanced the transitions and flexibility of the product, resulting in a hero video and multiple cutdowns for broader campaign use.
