Benchmark Lights the Way for Memory Care Facilities

Through immense attention-to-detail and applying the latest in scientific research, Benchmark Construction built Brookside at Cross Keys Village.

Benchmark Construction, a construction company serving the healthcare, senior living, higher education, and commercial specialty markets, recently completed Brookside at Cross Keys Village, a state-of-the-art memory care center built with the architectural firm, SFCS.

Well-versed in video marketing, Benchmark’s VP of Market Growth and Innovation, Marcus Grimm, knew he wanted to tell the story of the memory care center in a focused and concise way, and enlisted MAKE films’ services to bring his vision to life through the creation of a case study video.

Instead of focusing heavily on Benchmark throughout the video, Grimm knew the story here was how all three partners; Cross Keys Village, Benchmark, and SFCS, came together to create a groundbreaking facility focused entirely on innovative memory care for those suffering from early to mid-stage dementia. Through the incorporation of the latest scientific research, Brookside at Cross Keys Village provides comfort, security, and continuous engagement for its residents, allowing them to age with dignity.

Watch the final product below.

Since completing the project, Benchmark uses the case study video at trade shows, for online marketing, and during marketing presentations. SFCS uses the video as well for marketing purposes.

We are very excited to continue working with the forward-thinking minds at Benchmark. Stay tuned for more to come in 2017!


 

Watching People Watch Sandwiches: Isaac’s TV Commercial

Isaac’s, a local restaurant chain in South Central Pennsylvania, is known for one thing: great sandwiches named after birds. According to Isaac’s website, one of the reasons they began naming their sandwiches after birds was because, “bird names were simply so much fun! People always would laugh when they ordered a Gooney Bird or a Tufted Titmouse or a Cockatoo.” Knowing this, when Isaac’s approached MAKE films last spring to produce a commercial that offered a fresh take on their brand, we knew we had to come up with a playful concept that made viewers laugh.

THE PROCESS

We believe research is key to creating an impactful commercial that resonates with the target audience. Because of this, we ventured to Isaac’s Downtown Lancaster location to taste-test a wide array of Isaac’s delicious sandwiches. (Side note: We recommend trying the Mallard – our personal favorite, which was featured in one of the commercials.)

After gathering our tasty research, we held a creative brainstorm. Knowing we wanted to highlight Isaac’s colorful restaurant and delectable sandwiches, all while sticking with their well-known bird theme that is foundational to their brand, we came up with the idea of birdwatching. Birdwatching an Isaac’s sandwich to be precise.

Some of our favorite clients to work with are trusting of our vision while also being collaborative throughout the process – and Isaac’s was just this. After presenting our idea for the commercial to Isaac’s, we worked together to fine-tune the concept, ending with a playful and creative way to showcase Isaac’s restaurant, their food, and birdwatching all at once.

In addition to research, creative brainstorms, and concept creation, MAKE handled script writing and the casting of actors and voice over talent for the commercial.

THE MIGRATION

After viewing the final commercial intended for the web, Isaac’s immediately knew they wanted to increase the scope of the project and turn the web videos into TV commercials. To accommodate this change, MAKE created 30 second cuts of each video for Isaac’s to use in their TV spots. In addition to airing these commercials, Isaac’s shared the original web videos on social media.

THE RESULT

Along with making Isaac’s happy, the videos were well received online. To date, the two web videos have received a combined total of over 136,000 views, over 900 reactions, and over 120 comments on Isaac’s Facebook page.

Watch the final product below.


 

Cavod Academy of the Arts: Fundraising Film

In June 2013, Cavod Academy of the Arts, a nonprofit performing arts school in New Holland, PA, partnered with Indiegogo to raise funding for their new facility. For years, the academy functioned out of a space that quickly grew too small for the amount of students and classes they were accumulating. In 2013, it became time for a change. This change led them to the former Fashion Bug storefront in New Holland.

The transition didn’t happen in one fell swoop – the new facility had a lot of space, but not much more to offer. That’s where this fundraising effort came into play. Check out the video below to see exactly what was lacking, and how Cavod Academy combatted their need to provide an excellent performing arts facility for their students.

Cavod’s fundraising efforts through Indiegogo, an international crowdfunding platform to raise money, led to the raising of $10,000. What a success! Individual classroom, ballet barres, and more are on their way to creating a high-quality performing arts space for the Academy of the Arts.

Find out more about Cavod Academy here.

ModernEYES: A Stylish Optical Care Center With a Heart For Giving

Located in Park City Mall in Lancaster, ModernEYES seeks ways to give back to the community. By hosting charity events, they give a pair of eyeglasses to a child in need for every pair sold. Similarly, the business has partnered with local school districts in a give-back program, in which underprivileged children can receive a pair of eyeglasses when their teachers in-turn purchase a pair from ModernEYES.

Since 2011, ModernEYES has raised over $30,000 for local charities. They have also been featured on WGAL & Channel 11 news for their charitable work. Check out their website for upcoming charitable events, promotions, and other programs.