MAKE films is seeking a candidate for the position of Coordinating Producer.
MAKE is a group of collaborative filmmakers producing meaningful content to inspire and motivate audiences. We use the art of storytelling, strategy, logic, and film techniques to bring our clients’ passions into their clients’ hearts.
Working with MAKE means you are a part of a small but mighty team crafting motivating and strategic video content that is going to make things happen. Here, you will be encouraged by your team to grow in your craft. Every person working at MAKE is part of the creative. We brainstorm as a team, we challenge each other, and we have fun along the way.
MAKE’s Coordinating Producer will work hand-in-hand with the Video Producers on client projects. You will be their right-hand-person making sure nothing is overlooked or missed. You will handle resourcing, including booking lodging, securing craft services, and hiring shoot crew, post crew, make up artists, and talent casting. You will manage our shoot calendar and create detailed call sheets for crew and talent. You will assist with prop and set design, including purchases and returns. You must be highly detailed-oriented and organized as you will be the conduit connecting all the moving parts of our shoots.
Qualified candidates should possess the following qualities:
Detail-oriented and organized
Not afraid to ask questions and research answers
Friendly with good interpersonal communication skills
Ability to multi-task and switch between projects easily
Self starter and finisher
Ability to adopt new technology in the realm of video and resource management
Experience in video production a plus; interest in media production a must
Lover of films, movies, and television
Interested candidates should email a resume, cover letter, and salary requirements to email@example.com.
Video is crucial for your content marketing plan and your online presence.
Whether it’s for information, entertainment, or both – video has taken over the internet. Cisco projects that video will account for 69% of consumer internet traffic in 2017, and that this number will continue to rise to 80% by 2019.Knowing video is the king of internet content, let’s break down a 5 reasons why it’s essential for your content marketing plan.
1. HIGHER SEO
Focusing on search engine optimization (SEO) is a crucial part of every digital marketing strategy. According to Google, “SEO is the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.” In an article published by Moz, search engines assume the more popular a site is, the more valuable the site’s information is. So, the more engaging your online content is, the more visitors will come to your site, resulting in your site ranking high in a Google result. Video is the best way to engage your site visitors because it immerses them and keeps their attention more than pictures and copy can.
2. INCREASE CONVERSION RATES
Conversion rates, the percentage of users who take a desired action, grow exponentially whenever video is present, and these rates help your company’s SEO soar. Video can increase conversions by 30% and email click-through rates by 250%, according to Video Explainers. The more engaging the content, the more conversions! In fact, just using the word “video” in an email subject line boosts click-through rates by 65%. Try it out on your next eblast to see how well your rates are compared to past eblasts.
3. STRENGTHEN YOUR ONLINE PRESENCE
With today’s use of technology, having a consistent content-rich online presence is just as important as having a quality product or service. The accessibility and authenticity of videos helps strengthen that online presence. Consumers visiting your website want to know who you are so they can connect to your message. Including videos on your site, be that a “how to” video or an identity film showing off who you are, helps sell your product or service exponentially. At MAKE films, we created an identity film to showcase our culture and the people behind our service in an authentic and creative way. Each company has a message to communicate, and building your online presence through video is a great way to tell it.
4. TAKE SOCIAL BY STORM
It is no secret that video is taking over. With YouTube being the second largest search engine on the web, video dominates the social media world. According to Buffer Social, Facebook videos,on average, have 135% more organic reach than a Facebook photo. Social users WANT to watch an engaging video. They will stick around to watch one far more than they will for a picture with a long caption. TechCrunch found that on Facebook alone,8 billion videos are watched every day.Visitors consider video more engaging because it requires less cognitive strain, which makes it the most effective method for reaching your target audience.
5. STRENGTHEN EMOTIONAL CONNECTIONS
Millennials, more than any other generation, want to be emotionally connected to companies they buy from. Video can elicit emotions that other mediums simply cannot replicate. According to Simon Sinek in his TED talk, “Start With Why,” “People don’t buy what you do, they buy why you do it.” Video allows you to easily communicate your “why” and connects your business with your viewers in an authentic way.
Engaging, shareable, and memorable – video is able to create a lasting impact for businesses across all communication platforms. Video is (and will remain to be) the king of content marketing. If you’re ready to create impactful video content for your business – give us a call, send an email, or stop by our studio to get started.
We would like to take this opportunity to welcome Lisbet Byler to our the MAKE films team. If you’ve called the office over the last couple of months, you’ve probably encountered her friendly voice and helpful disposition. We we’re able to steal her away long enough to ask her some questions and find out how she found her way to MAKE.
Lisbet (pronounced ‘Lease-bet’) brings so much to the table when it comes to her work at MAKE. She fills a very specific and crucial role. Shortly before Lisbet joined our team, we realized that we were so busy creating, we weren’t properly documenting what we were doing and sharing it with the public. In other words, we were so busy telling everyone else’s stories, that we weren’t telling our own. “MAKE is [like] my client.” says Lisbet. “My focus is on getting the word out about this amazing company and sharing the insanely talented pieces of work that are coming out of this studio every day with the world.”
While marketing is a crucial part of what Lisbet does at MAKE, through the collection of imagery and stories as well as writing and managing our social media content, it is by far not all she does. Lisbet is fundamentally our studio manager and helps keep us organized and stocked with the tools we need to succeed. Any time Lisbet hears about a hurdle for the team, she selflessly takes it on as a project to solve and overcome.
Lisbet says that she feels motivated simply by…doing! This is something that is apparent in her volunteerism in the workplace. She enjoys making, making good, and making neat. “I look forward to what can be done in a day’s time, and I look forward to the people I get to encounter along the way. My experiences and the hope of what’s to come gets me up in the morning.”
Lisbet believes film’s biggest opportunity is telling the untold stories of the world. She enjoys being a part of a team that together, uncovers, crafts, and refines these stories in beautiful and thought provoking ways.
As we are always looking to the future here and assume nothing, we asked Lisbet what her dream job was. She responded, “As cliché as it is, I’m working at it right now. I never thought a company like this existed…where the owner and all of my coworkers support and encourage one another day in and day out, and where I am consistently proud of the work that is being produced and excited to share it with the world. My dream was to eventually have a job that I looked forward to going to everyday. I just never thought it would happen this soon for me. I feel lucky to be at MAKE films.”
And we feel lucky to have you, Lisbet. Welcome to the team!
LISBET DESCRIBING LISBET
I am a caring sister; daughter; girlfriend; friend.
I am an animal lover – Pitbulls and dachshunds are my kryptonite.
I am a foodie – nothing fancy, just food in general excites me.
I am a strong (emotionally) and tall (physically – 5’ 10’’) woman.
Home for summer break from Penn State University (PSU), Megan sat at Prince Street Cafe searching for an internship within the public relations (PR) and marketing field, while sipping her go-to iced vanilla chai latte. Uninspired by her results, Megan took a break from her search and glanced out towards bustling Prince Street. Out of the corner of her eye, she spotted a blue sign with a large ‘M’ on it. Intrigued, she Googled ‘MAKE films’ to learn more. After viewing some of our work, and being especially moved by our film ‘DAWN,’ Megan submitted a contact form with the hopes we were looking for a summer intern.
While we typically look for interns with a focus on video production, Megan’s unwavering spirit and passion for learning new things convinced us to try something new. After a few rounds of interviews, we enthusiastically welcomed Megan to the MAKE team as our first ever PR intern.
At TEDxPSU, Megan is the Director of PR. Her duties include coordinating with sponsors and the media, and scheduling interviews and photoshoots. Continuing the PR trend, Megan is also a member of the PR team for Valley Magazine, PSU’s student-run life and style magazine, where she helps promote the semesterly issues through campus events.
MAKE + MEGAN
Megan’s PR experience coupled with her desire to learn about the film industry will make for a wonderful partnership with MAKE this summer. We are excited to have her help with a variety of PR and marketing tasks like press releases, blog posts, industry research, and social media management. Megan is especially excited for the research aspect of the internship, and turning her research into thought provoking blog posts.
On her first day at MAKE, Megan joined us at our video shoot for a local salad dressing company’s new TV commercial. Being that it was her first ever commercial video shoot, she was blown away at how much goes into a seemingly simple commercial. Megan said she was immediately hooked and eager to attend more shoots during her time here.
Recently, Megan shared her feelings about graduating college and figuring out what comes next. “I don’t think I’m a college person. I’m excited to do real work and not just attend classes. I’m excited to get to the real world and see what it holds.” Megan’s dream job would be in the digital marketing or media field, where no day is the same. Ideally, the job would be located somewhere with “hustle and bustle,” like Philadelphia or even Downtown Lancaster. Perhaps her time at MAKE will sway her dream job towards the film industry!
THESE ARE A FEW
OF HER FAVORITE THINGS
Favorite activity: Pizza and wine night with her friends and family. Favorite movie: Inside Out Favorite TV show: The Office Dream vacation spot: Thailand Favorite Type of food: Mexican Favorite Book:Furiously Happy by Jenny Lawson Favorite Song:Home by Edward Sharpe and the Magnetic Zeros Favorite Quote: “Do what you can, with what you have, where you are.” – Theodore Roosevelt
WELCOME TO MAKE, MEGAN. WE’RE THRILLED TO HAVE YOU!
I had never been to Kutztown University, so I was quite excited when I was asked to make the trip to review a soon-to-be grad’s final project. Kutztown is a significant Central Pennsylvania University in a quaint setting. It is surrounded by farmland like many Pennsylvania towns, and inside has shop-lined streets catering to college students and university employees. A little early and in dire need of caffeine, I entered Uptown Espresso Bar…and then promptly exited after reading a sign that said, “We don’t accept cards. We’re not sorry.” Onward to the University!
When I arrived at the Sharadin Art Building, Denise Bosler, the professor of the student I’d be reviewing, greeted me in the parking lot. She handed me a parking pass, assuring me that she’d taken every precaution as the campus police could get a little excited about ticketing during finals. We walked into the beautiful gallery building and around a window-lit hallway, ending near Kalyn Kepner’s exhibit.
Kalyn invited me by the recommendation of one of her fellow graduating students and an old colleague of mine. She is also familiar with some of my friends and clientele from the Lancaster area, so we chatted about our small world for a bit. Then, Kalyn started giving me background on her exhibit. “I love people’s stories,” said Kalyn, as she explained the premise for her piece. She told me that she polled a series of friends and classmates using social media and asked them a few questions. Among these were, “What is the most beautiful thing you’ve ever seen?” and “What is a story that someone told you that you haven’t forgotten?”. “You’re a documentarian,” I said, and she smiled. I smiled too. I am always refreshed by those who seek information and stories about humankind.
Kalyn led Denise and I toward a wall adorned with 3” x 5” postcards. Each postcard had a single, unique illustration on it that told an entire story she received from a respondent. Denise looked giddy as she had seen this entire process of discovery before and was excited that I was experiencing it.
Kalyn grabbed a card off the wall that featured a drawing of two cacti interacting in their respective pots. She turned the card over to reveal a small amoeba inscribed on the back. “It’s a technology called fiducial,” she said, and she spelled it out for me as I wrote it down. We walked over to a small, finished, poplar box and laid the card in it. (I assume) a small camera mounted atop the box took a picture and translated that into a unique audiovisual show on the screen. It featured a story, line by line, and a tastefully animated version of the illustration next to it. I sat and watched the words of the story appear and marveled at the execution and innovation that Kalyn exhibited in putting this piece together. It encouraged…no…demanded my interaction, and I loved it.
I spent the next half hour grabbing card after card, soaking in her illustrations and watching them turn into the supporting stories on the television. I imagined a foot-worn pathway like a forked tributary from the television back to the wall holding the 72 postcards.
“I wanted to do 100 cards,” Kalyn confessed. “I think 72 is perfect.” I said.
Kalyn told me more about her process and the technology she incorporated. She showed me some of her other artwork including a book comprised of wartime letters passed back and forth between her family members. It was phenomenal and I didn’t want to put it down.
Reviewing work of students, and for that matter teaching my craft, has always been a passion of mine. I had the good fortune of teaching for about two years at Pennsylvania College of Art & Design in the realms of advertising, motion graphics, and animation. I felt honored that I was invited to view this lovely and novel exhibit at this gorgeous university, and I hope that Kalyn Kepner’s dreams come true as she accepts the great honor of her degree and continues to do what she loves, inspiring people like me along the way.
About the author: Allen Clements is a Senior Producer and Animator at MAKE films, a film company based in Lancaster, PA. Allen’s professional experience in media spans 20 years and includes work in PR, creative direction, video, animation, vfx, and research. Throughout his years in these fields, he has produced several documentary films and countless corporate B2B and B2C communication pieces. He’s worked at every level of production, giving him a fundamental understanding of the ins and outs and what is required for success. As Allen says, “What I don’t know, I will find out. What I need to learn, I enjoy learning.”
MAKE’s Senior Producer, Allen Clements, recently published a LinkedIn article about our work with Reading Health System and our process behind the PSA we produced for National Healthcare Decisions Day.
Reading Health System has been an amazing partner for MAKE films. We’ve been able to apply our staff’s history of working on healthcare projects and assist a client who is completely bought into the need for consistent and effective multimedia communication both internally and to their healthcare consumer-base.
About a month ago, we were approached by the health system to devise a PSA for National Healthcare Decisions Day. We immediately started brainstorming what such a piece could look and feel like. In the past few years, I’ve had quite a bit of experience working on projects involving proxy selection, advance directive and other aspects of end of life planning. I was very inspired by this project and suggested that we should be bold and go for a dramatic concept.
Not speaking specifically about our client or even the healthcare industry in general, creative advertisers work in an extremely risk-mitigated business environment. This is true now more than ever. If it’s “dangerous,” we are often asked to make it “safe.” Well, safe isn’t always effective. We needed to get people’s attention and even more importantly, get them to take immediate action.
There are a number of misunderstandings about Advance Care Planning. Many people don’t know what it is. Some people think it’s for the elderly. Others don’t have any strong opinions on what happens to them if they can’t speak for themselves so they think it doesn’t matter. We wanted to try to address many of these misconceptions in a single communication.
The Advance Care Planning task force at Reading Health knew how important this information was and accepted our challenge to create an intense, jaw-dropping scene painting a picture of what avoiding advance care planning might look like.
We were driven by the idea that many people are aware of the need for planning but never start the conversation. Why don’t they start the conversation? Well, life gets in the way but, really, it’s about priorities. When faced with a sudden accident or illness, we don’t get the chance to re-assess or re-organize our priorities. It’s too late. And that’s what led to “Last on the List,” a PSA made by MAKE on behalf of the Reading Health System for National Healthcare Decisions Day. We hope it inspires you.
Watch the final product below.
Please take advantage of the free advance care planning documents offered by Reading Health System. Just use the information at the end of the film to get started on a path to peace of mind for those who love and depend on you.
I encourage you to glance out of your car window on your way home from work. What will you see? Snow covered hills? Brown dead grass? No, you’ll see blossoming trees and budding flowers. You’ll see green grass and blue skies. I mean…it is spring after all.
This means one thing…start filming now! Spring is the best time of year to capture the most scenic and attractive outdoor shots for your film. While fall or winter can be great if you would like to portray a specific mood and feel, there’s something undeniable about the lush green scenery and sunshine-filled days in spring and summer that are simply irresistible in film. According to MAKE films Creative Director and CEO, Derek Dienner, “The light during early spring is more directional which makes it more beautiful to capture and makes the ‘magic hour’ that much more magical.”
Allen Clements, Video Producer at MAKE films, weighed in on the benefits of filming in spring versus winter. “Associative psychology suggests that we learn and remember the relationships between unrelated things. This means so much in terms of filming your project. It means that your target will associate the quality of your film production with the quality of your brand, product, or service. It also means they’ll subconsciously associate the season of the year with your brand. In an article in Psychology Today, Doctor Anthony Scioli suggests that spring is the season of hope, noting the psychological connection to light, heat, birth, growth, and so much more. On the opposite end of the spectrum, winter is associated with death, hunger, and darkness. Now, I’m not saying you can’t accomplish anything in winter in regards to your film, but where appropriate, take advantage of the associative metaphor that spring can provide for your message.”
We want to help you make the best film possible. Don’t wait too long to pull the trigger – especially if your deadline is quickly approaching (and the foliage is turning). If you have more wiggle room with your deadline, we can get started with just outdoor b-roll for your film and shoot the remaining indoor shots in the fall or winter.
Whatever your goal, get a head start with MAKE, and we can help you figure out all of the details of your shoot. Let’s start filming and capture some gorgeous green cinematic goodness!
Well-versed in video marketing, Benchmark’s VP of Market Growth and Innovation, Marcus Grimm, knew he wanted to tell the story of the memory care center in a focused and concise way, and enlisted MAKE films’ services to bring his vision to life through the creation of a case study video.
Instead of focusing heavily on Benchmark throughout the video, Grimm knew the story here was how all three partners; Cross Keys Village, Benchmark, and SFCS, came together to create a groundbreaking facility focused entirely on innovative memory care for those suffering from early to mid-stage dementia. Through the incorporation of the latest scientific research, Brookside at Cross Keys Village provides comfort, security, and continuous engagement for its residents, allowing them to age with dignity.
Watch the final product below.
Since completing the project, Benchmark uses the case study video at trade shows, for online marketing, and during marketing presentations. SFCS uses the video as well for marketing purposes.
We are very excited to continue working with the forward-thinking minds at Benchmark. Stay tuned for more to come in 2017!
Isaac’s, a local restaurant chain in South Central Pennsylvania, is known for one thing: great sandwiches named after birds. According to Isaac’s website, one of the reasons they began naming their sandwiches after birds was because, “bird names were simply so much fun! People always would laugh when they ordered a Gooney Bird or a Tufted Titmouse or a Cockatoo.” Knowing this, when Isaac’s approached MAKE films last spring to produce a commercial that offered a fresh take on their brand, we knew we had to come up with a playful concept that made viewers laugh.
After gathering our tasty research, we held a creative brainstorm. Knowing we wanted to highlight Isaac’s colorful restaurant and delectable sandwiches, all while sticking with their well-known bird theme that is foundational to their brand, we came up with the idea of birdwatching. Birdwatching an Isaac’s sandwich to be precise.
Some of our favorite clients to work with are trusting of our vision while also being collaborative throughout the process – and Isaac’s was just this. After presenting our idea for the commercial to Isaac’s, we worked together to fine-tune the concept, ending with a playful and creative way to showcase Isaac’s restaurant, their food, and birdwatching all at once.
In addition to research, creative brainstorms, and concept creation, MAKE handled script writing and the casting of actors and voice over talent for the commercial.
After viewing the final commercial intended for the web, Isaac’s immediately knew they wanted to increase the scope of the project and turn the web videos into TV commercials. To accommodate this change, MAKE created 30 second cuts of each video for Isaac’s to use in their TV spots. In addition to airing these commercials, Isaac’s shared the original web videos on social media.
Along with making Isaac’s happy, the videos were well received online. To date, the two web videos have received a combined total of over 136,000 views, over 900 reactions, and over 120 comments on Isaac’s Facebook page.
In late October, Catlin Williams joined the MAKE films team. Though numerous candidates were interviewed, Catlin really proved that she would fit in well with our team personally and had some great experience. In interviewing Catlin for this piece, I set out to discover specifically what it was that made her the perfect fit for MAKE. Though it was never a part of the interview process or her portfolio, I found the answer in her artwork.
Catlin holds a Bachelor of Fine Arts from Tyler School of Art. During her time there, she examined and deconstructed the widely held views of painting, photographs, and installation. She utilized painting techniques; such as blending, blurring, and layering; to create photographs. Her intrigue came in exploring the dynamic of painterly photographs and photo-realistic paintings. In the end, it was perspective that struck her.
“I wanted to challenge the definitions of a ‘painting’ and a ‘photograph’, and test how each occupy the gallery space. Seeing artwork in person is so different than viewing an installation photo of the artwork. By playing with perspective and perception within the artwork itself, along with its installation, created a space the viewer must occupy to catch the idiosyncrasies.”
I think this conviction is one of the ways that Catlin will add to the MAKE team. Her ideas and creativity will add a level of depth to our videos, a medium which still remains challenged by the flatness of its screen, yet limitless in its conceptual possibilities. Catlin spent her post-college years in the creative industry. She’s always gravitated toward various photography and video production opportunities in nearly every role; from photographing incoming artwork while interning at a fine art gallery, to leading photo and video production projects while at a full service marketing agency.
Catlin recounted one of her biggest career accomplishments while at Alpha Dog Advertising, Inside Lancaster; a publication created to highlight influential people who contribute to the entrepreneurial spirit that thrives in Lancaster She took a great idea and spearheaded its transformation into a meaningful project both for Alpha Dog and the Lancaster community.
“It was incredibly rewarding to use my creative direction and passion so freely to manage a magazine publication from start to finish, and an experience that I learned a tremendous amount from. To watch as locals and visitors alike responded positively to the publication and became engaged in the ideas within it was absolutely wonderful.”
At MAKE, Catlin will be contributing with ideation, film project logistics, resource management, and marketing. All of this, she seems to take on as a second nature. As a boutique film company, we tend to take on a variety of roles within our skill-set. Another perfect fit.
And Catlin appreciates film in a special way… a prerequisite for joining MAKE.
“It’s such a powerful medium, and if we can use it for greatness and for good… imagine the impact. ”
She says she appreciates the genuine, creative, and collaborative environment here, one that will truly benefit from her involvement.
So having strong and unique perspectives seems to be what binds us together here at MAKE. It’s what we all share and what we all combine to create great work. I asked Catlin what her three-month perspective was on the MAKE films’ offering:
“We’re a film production company that helps people identify their true story and how they can communicate it to their audience. We work with companies of all shapes and sizes in different industries. We have the client’s best interest in mind and seeking to understand their audience. We really care about communicating the best story… we want to make things that are influential, and we also want to be sure there’s a return, be it brand awareness, establishing emotional connections, or increasing engagement. ”
Well said, Catlin, and not everyone has the ability to do that. We’re glad you are here with us. Welcome to MAKE films.
MAKE films happily hosted Helen Jane Long and the London Players, featuring cellist extraordinaire, Dave Eggar, on November 11, 2016. It was an intimate setting, with sixty guests gathered around the baby grand piano in the center of the studio.
View a sneak peak of our short video from the sold out performance, and be sure to check back with us to see the film of the performance!
Willow Valley Communities wanted to celebrate their community and show what an attractive and vibrant place Lancaster is. Focusing on life, or VIVA, they partnered with MAKE to film a few of Lancaster’s VIVA examples including Music for Everyone, Lancaster Community Foundation, Attollo, Milagro House, Prima Theatre, Lancaster City Alliance, and more.
MAKE Films is proud to welcome Allen Clements to their team as Senior Producer. Prior to working with MAKE, Allen was a video producer at JPL in Harrisburg and prior to that, co-owned Postage, Inc., a visual effects and animation house that served the Northeast United States. Allen has a degree in Marketing from the University of Louisiana and has worked in the multimedia industry for nearly 20 years.
Allen produced strategic multimedia content for the Hershey Company, Sprout!, Novo Nordisk, Cisco and Armstrong amongst many others. His film work includes a feature about Lancaster’s legendary Chameleon Club, animated shorts, and animation work enhancing our commercial offerings in the areas of Project Management, Creative Direction, Animation, and Marketing Strategy.
Please help us welcome Allen Clements, the newest member of the MAKE Films team!
Kristin Green, Owner of Tangles Salon in Lancaster, PA, introduces the world to PROLixx.
PROLixx is a product that Green made in her own home. PROLixx is a blend of six different ingredients. The oils in PROLixx enhances hair color. After hair is styled, PROLixx reveals a glamorous shine to your hair, keeps hair color vibrant, and protects hair from heat damage.