A Powerful PSA About Advance Care Planning

MAKE’s Senior Producer, Allen Clements, recently published a LinkedIn article about our work with Reading Health System and our process behind the PSA we produced for National Healthcare Decisions Day. 

Reading Health System has been an amazing partner for MAKE films. We’ve been able to apply our staff’s history of working on healthcare projects and assist a client who is completely bought into the need for consistent and effective multimedia communication both internally and to their healthcare consumer-base.

About a month ago, we were approached by the health system to devise a PSA for National Healthcare Decisions Day. We immediately started brainstorming what such a piece could look and feel like. In the past few years, I’ve had quite a bit of experience working on projects involving proxy selection, advance directive and other aspects of end of life planning. I was very inspired by this project and suggested that we should be bold and go for a dramatic concept.

Not speaking specifically about our client or even the healthcare industry in general, creative advertisers work in an extremely risk-mitigated business environment. This is true now more than ever. If it’s “dangerous,” we are often asked to make it “safe.” Well, safe isn’t always effective. We needed to get people’s attention and even more importantly, get them to take immediate action.

There are a number of misunderstandings about Advance Care Planning. Many people don’t know what it is. Some people think it’s for the elderly. Others don’t have any strong opinions on what happens to them if they can’t speak for themselves so they think it doesn’t matter. We wanted to try to address many of these misconceptions in a single communication.

The Advance Care Planning task force at Reading Health knew how important this information was and accepted our challenge to create an intense, jaw-dropping scene painting a picture of what avoiding advance care planning might look like.

We were driven by the idea that many people are aware of the need for planning but never start the conversation. Why don’t they start the conversation? Well, life gets in the way but, really, it’s about priorities. When faced with a sudden accident or illness, we don’t get the chance to re-assess or re-organize our priorities. It’s too late. And that’s what led to “Last on the List,” a PSA made by MAKE on behalf of the Reading Health System for National Healthcare Decisions Day. We hope it inspires you.

Watch the final product below.

Please take advantage of the free advance care planning documents offered by Reading Health System. Just use the information at the end of the film to get started on a path to peace of mind for those who love and depend on you.

View the original LinkedIn article here.


 

Don’t Wait. Spring into Action Now!

I encourage you to glance out of your car window on your way home from work. What will you see? Snow covered hills? Brown dead grass? No, you’ll see blossoming trees and budding flowers. You’ll see green grass and blue skies. I mean…it is spring after all.

This means one thing…start filming now! Spring is the best time of year to capture the most scenic and attractive outdoor shots for your film. While fall or winter can be great if you would like to portray a specific mood and feel, there’s something undeniable about the lush green scenery and sunshine-filled days in spring and summer that are simply irresistible in film. According to MAKE films Creative Director and CEO, Derek Dienner, “The light during early spring is more directional which makes it more beautiful to capture and makes the ‘magic hour’ that much more magical.”

Allen Clements, Video Producer at MAKE films, weighed in on the benefits of filming in spring versus winter. “Associative psychology suggests that we learn and remember the relationships between unrelated things. This means so much in terms of filming your project. It means that your target will associate the quality of your film production with the quality of your brand, product, or service. It also means they’ll subconsciously associate the season of the year with your brand. In an article in Psychology Today, Doctor Anthony Scioli suggests that spring is the season of hope, noting the psychological connection to light, heat, birth, growth, and so much more. On the opposite end of the spectrum, winter is associated with death, hunger, and darkness. Now, I’m not saying you can’t accomplish anything in winter in regards to your film, but where appropriate, take advantage of the associative metaphor that spring can provide for your message.”

Take our film for The Farms of Hanover Foods for further proof:

We want to help you make the best film possible. Don’t wait too long to pull the trigger – especially if your deadline is quickly approaching (and the foliage is turning). If you have more wiggle room with your deadline, we can get started with just outdoor b-roll for your film and shoot the remaining indoor shots in the fall or winter.

Whatever your goal, get a head start with MAKE, and we can help you figure out all of the details of your shoot. Let’s start filming and capture some gorgeous green cinematic goodness!


 

Benchmark Lights the Way for Memory Care Facilities

Through immense attention-to-detail and applying the latest in scientific research, Benchmark Construction built Brookside at Cross Keys Village.

Benchmark Construction, a construction company serving the healthcare, senior living, higher education, and commercial specialty markets, recently completed Brookside at Cross Keys Village, a state-of-the-art memory care center built with the architectural firm, SFCS.

Well-versed in video marketing, Benchmark’s VP of Market Growth and Innovation, Marcus Grimm, knew he wanted to tell the story of the memory care center in a focused and concise way, and enlisted MAKE films’ services to bring his vision to life through the creation of a case study video.

Instead of focusing heavily on Benchmark throughout the video, Grimm knew the story here was how all three partners; Cross Keys Village, Benchmark, and SFCS, came together to create a groundbreaking facility focused entirely on innovative memory care for those suffering from early to mid-stage dementia. Through the incorporation of the latest scientific research, Brookside at Cross Keys Village provides comfort, security, and continuous engagement for its residents, allowing them to age with dignity.

Watch the final product below.

Since completing the project, Benchmark uses the case study video at trade shows, for online marketing, and during marketing presentations. SFCS uses the video as well for marketing purposes.

We are very excited to continue working with the forward-thinking minds at Benchmark. Stay tuned for more to come in 2017!


 

Watching People Watch Sandwiches: Isaac’s TV Commercial

Isaac’s, a local restaurant chain in South Central Pennsylvania, is known for one thing: great sandwiches named after birds. According to Isaac’s website, one of the reasons they began naming their sandwiches after birds was because, “bird names were simply so much fun! People always would laugh when they ordered a Gooney Bird or a Tufted Titmouse or a Cockatoo.” Knowing this, when Isaac’s approached MAKE films last spring to produce a commercial that offered a fresh take on their brand, we knew we had to come up with a playful concept that made viewers laugh.

THE PROCESS

We believe research is key to creating an impactful commercial that resonates with the target audience. Because of this, we ventured to Isaac’s Downtown Lancaster location to taste-test a wide array of Isaac’s delicious sandwiches. (Side note: We recommend trying the Mallard – our personal favorite, which was featured in one of the commercials.)

After gathering our tasty research, we held a creative brainstorm. Knowing we wanted to highlight Isaac’s colorful restaurant and delectable sandwiches, all while sticking with their well-known bird theme that is foundational to their brand, we came up with the idea of birdwatching. Birdwatching an Isaac’s sandwich to be precise.

Some of our favorite clients to work with are trusting of our vision while also being collaborative throughout the process – and Isaac’s was just this. After presenting our idea for the commercial to Isaac’s, we worked together to fine-tune the concept, ending with a playful and creative way to showcase Isaac’s restaurant, their food, and birdwatching all at once.

In addition to research, creative brainstorms, and concept creation, MAKE handled script writing and the casting of actors and voice over talent for the commercial.

THE MIGRATION

After viewing the final commercial intended for the web, Isaac’s immediately knew they wanted to increase the scope of the project and turn the web videos into TV commercials. To accommodate this change, MAKE created 30 second cuts of each video for Isaac’s to use in their TV spots. In addition to airing these commercials, Isaac’s shared the original web videos on social media.

THE RESULT

Along with making Isaac’s happy, the videos were well received online. To date, the two web videos have received a combined total of over 136,000 views, over 900 reactions, and over 120 comments on Isaac’s Facebook page.

Watch the final product below.


 

Celebrating Lancaster: MAKE + Willow Valley

Willow Valley Communities wanted to celebrate their community and show what an attractive and vibrant place Lancaster is. Focusing on life, or VIVA, they partnered with MAKE to film a few of Lancaster’s VIVA examples including Music for Everyone, Lancaster Community Foundation, Attollo, Milagro House, Prima Theatre, Lancaster City Alliance, and more.

Watch the final product below.

Imagine Adam: Uplifting Athletes

We enjoyed working with Pavone Advertising to create 90 and 60 second commercials for Uplifting Athletes. Uplifting Athletes is a national nonprofit organization aligning college football with rare diseases and raising them as a national priority through outreach, research, education and advocacy.

We also joined forces with Scott Shirley, the founder of Uplifting Athletes, and ESPN reporter, Suzy Kolber. Kolber can be heard doing the voice over for both commercials.

For more information on Uplifting Athletes, visit www.upliftingathletes.org

Lancaster, PA is the 4th Exciting Small City in the Country!

According to Businessinsider.com, Lancaster, Pennsylvania is the fourth exciting small city in the country! How awesome is that?

MAKE films is located on Prince Street, just above the Prince Street Cafe. Prince Street is the center of all sorts of fun activities. You can visit shops, boutiques, and art galleries, during after hours on the First Friday of every month. At least once a week, we like to get out of the studio and walk to local cafes, like Cafe 1 Eight, or get a bite to eat at the Central Market. There’s tons of things to do in Lancaster!  Congratulations!

Luxe Salon and Spa: TV Commercials

MAKE films was excited to produce a set of commercials for Luxe Salon in Lancaster, PA.

Luxe Salon provides world class hair styling, salon and spa services, while making the customer feel comfortable and beautiful! Check out the salon and spa in the quick commercials below!

PROLixx, Tangles Salon: Online Product Video

Kristin Green, Owner of Tangles Salon in Lancaster, PA, introduces the world to PROLixx.

PROLixx is a product that Green made in her own home. PROLixx is a blend of six different ingredients. The oils in PROLixx enhances hair color. After hair is styled, PROLixx reveals a glamorous shine to your hair, keeps hair color vibrant, and protects hair from heat damage.

Watch the final product below.

The Extraordinary Give: Event Video

On Friday, November 22, the community of Lancaster, PA lit up the streets with the Extraordinary Give Event. Businesses and individuals in the community raised over $3.2 million for local non-profits. The ground was stamped with “The Extraordinary Give,” Lapp Electric celebrated with PRiMa Theatre and organized a flash mob, and Hotels were lit up with bright colors. We were there to film and capture all the excitement in case you missed it!

Neat vs. Meat Challenge: Online Video

Step right up and try Neat! Neat is derived from nuts and other natural ingredients. It’s easy to and a great tasting replacement for ground beef. It’s 100% Vegetarian, soy free, and gluten free- so even the most pickiest eaters will love Neat.

Phil Lapp, founder of Neat, headed to Stauffers of Kissel Hill to put shoppers to the test. He set up a stand and offered shoppers a “blind” taste test between two meat-like samples. He then asked shoppers which one they preferred. Most of the shoppers chose Neat, over meat! Take a look below at the reactions of the shoppers when they found out about Neat.

Eat Neat!

The Infantree: Commercial

The Infantree is a graphic design studio located in downtown Lancaster filled with culture and innovative designers who have a passion and love for what they do. These guys and gals are amazing at what they do, and they have fun while doing it which is always important! We always have a blast when working with everyone at The Infantree.

Watch the video below and meet the creative directors, Ryan Martin and Ryan Smoker, to get and inside look at what The Infantree is all about!

Lancaster Chamber Expo: Launch Party Video

Recently, we were invited to attend the 2013 Lancaster Chamber of Commerce & Industry Expo Launch Party. We had the chance to film over 200 exhibiting companies, with an anticipated 1,500 business professionals from the local area. 

“There’s simply no other event in  Lancaster County that enables companies a more affordable way to achieve their marketing and networking goals than The Chamber’s Business Expo.” – The Lancaster Chamber of Commerce & Industry

The Launch Party consisted of friendly business-to-business information, games, food & drinks, along with a variety of networking with professional businesses.

For more information on how you can become involved next year, visit: Lancaster Chamber of Commerce & Industry.

In White Bridal Boutique: Informational Commercial

Not too long ago, we had the pleasure to meet with Shari Kendall, Owner of In White Bridal Boutique, located in Lancaster, Pa. She had mentioned that she was interested in providing guests and brides advice that they could access for tips on Bridal Gown Basics. We knew we could help, so we started filming, and Shari Kendall shared everything she knew about bridal gowns, from fabric to avoiding embarrassing moments, she covered it all.

For more videos on tips and tricks from Sheri Kendal visit: Bridal Gown Basics.

ModernEYES Home Party: Event Commercial

Need a new pair of eye glasses? Don’t worry, ModernEYES Optical throws home parties!

At home parties, ModernEYES Optical lets the glasses come to you. We got to film a home party recently, and it was an enjoyable party. Guests were laughing, picking glasses, trying glasses on, getting opinions from friends and family- which can sometimes help make a decision. These parties are social events and confidence boosters. Some people don’t like trying on glasses at the mall, or they don’t like the long sale pitch, so they throw home parties! Find something that fits your  personality, in the comfort of your own home!

ModernEYES Gives Back: Event Video

John Ressler with ModernEYES Optical invited us to the ModernEYES Optical Eyeware fundraiser event, Vision For a Better Community.

At this event, we witnessed guests buying glasses, not only for themselves, but for the community. When guests bought a pair of glasses, a voucher for a free pair of glasses would be available for local kids in need. With events like this, ModernEyes is able able to give $35,000 back to local nonprofits to charities in the community.

Zagat Shoot: Commercial

Not too long ago, we were given a phone call that a restaurant review group was coming to Philly and was looking for a filmmaker to shoot a special about PYT, a unique burger joint. That reviewer was Zagat, the world-renowed restaurant reviewer who looks for everything from affordable family dining to a classy night out. Within several days, we were on our way to Philly. We met some of the coolest people and tasted some of the craziest food. Below is the “Bizarre Bites” special on The Lazagna Burger, a burger between two pieces of fried lasagna – definitely something you’ll want to try!

Lancaster County Center for Plastic Surgery: Commercial

Lancaster County Center for Plastic Surgery (LCCPS) provides cosmetic and reconstructive services specialized to fit each individual patient’s needs and goals. Their brand is focused on bolstering self-confidence by improving outward beauty to match one’s inward beauty. Their aim is to provide a comfortable, understanding environment for clients to feel free to express their desires.

Check out the commercial we produced for LCCPS below.

House of Clarendon: Commercial

When Martine at House of Clarendon asked us to shoot a commercial, our teams worked together seamlessly. That’s because we have quite a history of teaming up to create beautiful projects. We are currently in our third season of Dream Weddings with Martine, the first wedding reality TV show based in South Central Pennsylvania. Airing on NBC affiliate, WGAL, Dream Weddings surprises brides and grooms with the opportunity to provide wedding planning expertise with a sprinkle of surprise here and there.

House of Clarendon, a caketique in Lancaster, creates stunning high-end cakes for all occasions – from weddings to bar mitzvahs and anniversaries to corporate events. Probably best known for their gorgeous wedding cakes, House of Clarendon also produces delightful cupcakes, candy bars, and an array of other delectable desserts you can dream up!

Mixed Up Productions: Commercial

We recently had the opportunity to create a commercial for Mixed Up Productions. This team of DJ professionals is top-notch – one to take your party off the charts!

Mixed Up Productions is a full-service DJ company, with eight stellar DJs to get your guests on their feet. They offer multiple add-on options, including lighting design and a photo booth with props.