Chicco Fit 360 Campaign

Derek Dienner

September 25, 2024

Chicco partnered with MAKE/ to create videos for their Fit360™ ClearTex® Rotating Convertible Car Seat, an all-around easiest-to-use car seat, thoughtfully designed to make everyday travel easier. The 360° one-hand rotation provides an optimal experience to comfortably secure your child in the seat and just as comfortably remove them from the seat when your ride is complete.

We delivered 60 deliverables across one strategic campaign.

View the 60 videos we produced as part of this campaign here.

Chicco Review

“Working with MAKE/ has become an important component of our digital strategy. We trust them with product storytelling and communicating our brand message, and they consistently deliver. Their creative solutions work hard to evoke emotional responses and leave lasting impressions. The technical aspects, including lighting and camera work, always deliver a first class look and feel that is on-brand. The MAKE team is flexible and always accommodating, even when faced with tough challenges.

Their videos have enhanced our online sales efforts and helped clarify our product messages. I highly recommend MAKE/FILMS.”

Dan – Marketing Director, Chicco USA

CREW

Director – Max Zug
Producer – Danielle Barr
DP – Steve Buckwalter
AC – Aaron Dienner
Gaffer – Jeff Walker
Key Grip – Gregg Wolf
Best Boy – John Wruck
Best Boy/ Electric – Seth Floyd
Best Boy/ Electric – Ken Palladino
Crane Operator – Brandon Sumner
Set Stylist – Amy Malizia
HMU – Anne Boeckh
HMU – Kristin Elliot
Wardrobe Stylist – Michelle Price
Location Manager – Carol Matlock
Cinema Vehicles – Andy Cerven
PA – Lauren Drysdale
Social Shooter – Grace Wagner
Editor – Aaron Dienner