For The Love Of Alex gives you a way to help cats and dogs from low-income families receive emergency veterinary care. Funding comes from pet-loving donors like you. DONATE HERE: fortheloveofalex.org/save-a-life
Going into this project, we wanted to give it a slightly different feel and tone to some of our other work, so we used the RED Ranger along with a custom made LUT to give the colors a more pastel feel and to really emphasize the warmth of the happy moments and the grayness of the unhappy moments. Using Zeiss super speeds and shooting wide open also helped give it a different feel, since they are vintage lenses and flare really nicely and have an incredibly shallow depth of field. The lighting was very directional from outside the windows and the color contrasts were emphasized with the choices of gels and placement of the lighting.
Client | For The Love Of Alex
Director | Catlin Williams
Producer | Grace Wagner
Director of Photography | Steve Buckwalter
Gaffer | Aaron Dienner
PA | Seth Bortner
Grip | Jim Hollenbaugh
Behind the Scenes Photographer | Jordan Graff