Brand Anthems are the why behind your what. They capture the brand’s essence, values, mission, or purpose, in a way that connects with your audience. When creating an ecosystem of content it’s not just an important piece of the puzzle to have but also a great place to start. More prospects click when they know and love your brand.
A good brand anthem helps define who you are. It doesn’t have to show everything you do but rather set up the big picture. It’s an opportunity to introduce yourself in an attention-grabbing way that leaves a memorable impression adding to your brand recognition.
A good brand anthem engages your audience and helps connect you with people whose passions and purposes align with yours. This can create brand affinity that transforms casual consumers into brand advocates.
When done well the Brand Anthem filters down through all your other marketing efforts. The messaging and identity established in the brand anthem gives a jumping-off point in all things moving forward as well as providing assets that can be used in future projects.
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We don’t just produce videos. MAKE/FILMS creates an ecosystem of content that curates engaging experiences along the entire customer journey. One initiative. Multiple deliverables. All connected.
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Motivating prospects to click on your content in social and retail channels is a challenge. Let MAKE/FILMS kickstart the customer journey with a brand anthem. Brand videos focus on the why. It’s about passion and purpose. Brand anthems create brand affinity.
Imagine your customers singing your song in harmony. MAKE/FILMS designs brand videos to provide the content you need for every stage of the conversion funnel One initiative. Multiple deliverables. All connected.
