Benchmark Lights the Way for Memory Care Facilities

Through immense attention-to-detail and applying the latest in scientific research, Benchmark Construction built Brookside at Cross Keys Village.

Benchmark Construction, a construction company serving the healthcare, senior living, higher education, and commercial specialty markets, recently completed Brookside at Cross Keys Village, a state-of-the-art memory care center built with the architectural firm, SFCS.

Well-versed in video marketing, Benchmark’s VP of Market Growth and Innovation, Marcus Grimm, knew he wanted to tell the story of the memory care center in a focused and concise way, and enlisted MAKE films’ services to bring his vision to life through the creation of a case study video.

Instead of focusing heavily on Benchmark throughout the video, Grimm knew the story here was how all three partners; Cross Keys Village, Benchmark, and SFCS, came together to create a groundbreaking facility focused entirely on innovative memory care for those suffering from early to mid-stage dementia. Through the incorporation of the latest scientific research, Brookside at Cross Keys Village provides comfort, security, and continuous engagement for its residents, allowing them to age with dignity.

Watch the final product below.

Since completing the project, Benchmark uses the case study video at trade shows, for online marketing, and during marketing presentations. SFCS uses the video as well for marketing purposes.

We are very excited to continue working with the forward-thinking minds at Benchmark. Stay tuned for more to come in 2017!


 

Watching People Watch Sandwiches: Isaac’s TV Commercial

Isaac’s, a local restaurant chain in South Central Pennsylvania, is known for one thing: great sandwiches named after birds. According to Isaac’s website, one of the reasons they began naming their sandwiches after birds was because, “bird names were simply so much fun! People always would laugh when they ordered a Gooney Bird or a Tufted Titmouse or a Cockatoo.” Knowing this, when Isaac’s approached MAKE films last spring to produce a commercial that offered a fresh take on their brand, we knew we had to come up with a playful concept that made viewers laugh.

THE PROCESS

We believe research is key to creating an impactful commercial that resonates with the target audience. Because of this, we ventured to Isaac’s Downtown Lancaster location to taste-test a wide array of Isaac’s delicious sandwiches. (Side note: We recommend trying the Mallard – our personal favorite, which was featured in one of the commercials.)

After gathering our tasty research, we held a creative brainstorm. Knowing we wanted to highlight Isaac’s colorful restaurant and delectable sandwiches, all while sticking with their well-known bird theme that is foundational to their brand, we came up with the idea of birdwatching. Birdwatching an Isaac’s sandwich to be precise.

Some of our favorite clients to work with are trusting of our vision while also being collaborative throughout the process – and Isaac’s was just this. After presenting our idea for the commercial to Isaac’s, we worked together to fine-tune the concept, ending with a playful and creative way to showcase Isaac’s restaurant, their food, and birdwatching all at once.

In addition to research, creative brainstorms, and concept creation, MAKE handled script writing and the casting of actors and voice over talent for the commercial.

THE MIGRATION

After viewing the final commercial intended for the web, Isaac’s immediately knew they wanted to increase the scope of the project and turn the web videos into TV commercials. To accommodate this change, MAKE created 30 second cuts of each video for Isaac’s to use in their TV spots. In addition to airing these commercials, Isaac’s shared the original web videos on social media.

THE RESULT

Along with making Isaac’s happy, the videos were well received online. To date, the two web videos have received a combined total of over 136,000 views, over 900 reactions, and over 120 comments on Isaac’s Facebook page.

Watch the final product below.


 

Lancaster County Center for Plastic Surgery: Commercial

Lancaster County Center for Plastic Surgery (LCCPS) provides cosmetic and reconstructive services specialized to fit each individual patient’s needs and goals. Their brand is focused on bolstering self-confidence by improving outward beauty to match one’s inward beauty. Their aim is to provide a comfortable, understanding environment for clients to feel free to express their desires.

Check out the commercial we produced for LCCPS below.

House of Clarendon: Commercial

When Martine at House of Clarendon asked us to shoot a commercial, our teams worked together seamlessly. That’s because we have quite a history of teaming up to create beautiful projects. We are currently in our third season of Dream Weddings with Martine, the first wedding reality TV show based in South Central Pennsylvania. Airing on NBC affiliate, WGAL, Dream Weddings surprises brides and grooms with the opportunity to provide wedding planning expertise with a sprinkle of surprise here and there.

House of Clarendon, a caketique in Lancaster, creates stunning high-end cakes for all occasions – from weddings to bar mitzvahs and anniversaries to corporate events. Probably best known for their gorgeous wedding cakes, House of Clarendon also produces delightful cupcakes, candy bars, and an array of other delectable desserts you can dream up!

Team Jack: Uplifting Athletes

Uplifting Athletes is a national nonprofit organization of university student-athletes who rally around a rare disease to bring awareness and raise funds to support research. It was begun by Scott Shirley, who was stirred by conversation with his college roommate while at Penn State to do something for people with rare diseases. Shirley saw the misfortune that came from unawareness of these diseases, as those bearing them did not receive the funding and support that better-known diseases have garnered.

After being diagnosed with the rare disease pediatric brain cancer, six-year-old Jack Hoffman reached out to Rex Burkhead, running back for the University of Nebraska football team, for an autograph. Not only was he surprised to actually receive the autograph, but Rex took the action a step further and met with Jack in person. Developing that relationship, Rex became a role model in Jack’s life, and influenced his team to choose pediatric brain cancer as their rare disease to support through Uplifting Athletes.

In a University of Nebraska football game, Jack was given the opportunity to run a touchdown for the team, in full uniform. Video footage went viral, earning more than 8 million views. By selling “Team Jack” T-shirts, the team raised $275,000 for research on pediatric brain cancer.

Viral video footage of 6-year-old Jack Hoffman running a touchdown.

ModernEYES: A Stylish Optical Care Center With a Heart For Giving

Located in Park City Mall in Lancaster, ModernEYES seeks ways to give back to the community. By hosting charity events, they give a pair of eyeglasses to a child in need for every pair sold. Similarly, the business has partnered with local school districts in a give-back program, in which underprivileged children can receive a pair of eyeglasses when their teachers in-turn purchase a pair from ModernEYES.

Since 2011, ModernEYES has raised over $30,000 for local charities. They have also been featured on WGAL & Channel 11 news for their charitable work. Check out their website for upcoming charitable events, promotions, and other programs.