Benchmark Lights the Way for Memory Care Facilities

Through immense attention-to-detail and applying the latest in scientific research, Benchmark Construction built Brookside at Cross Keys Village.

Benchmark Construction, a construction company serving the healthcare, senior living, higher education, and commercial specialty markets, recently completed Brookside at Cross Keys Village, a state-of-the-art memory care center built with the architectural firm, SFCS.

Well-versed in video marketing, Benchmark’s VP of Market Growth and Innovation, Marcus Grimm, knew he wanted to tell the story of the memory care center in a focused and concise way, and enlisted MAKE films’ services to bring his vision to life through the creation of a case study video.

Instead of focusing heavily on Benchmark throughout the video, Grimm knew the story here was how all three partners; Cross Keys Village, Benchmark, and SFCS, came together to create a groundbreaking facility focused entirely on innovative memory care for those suffering from early to mid-stage dementia. Through the incorporation of the latest scientific research, Brookside at Cross Keys Village provides comfort, security, and continuous engagement for its residents, allowing them to age with dignity.

Watch the final product below.

Since completing the project, Benchmark uses the case study video at trade shows, for online marketing, and during marketing presentations. SFCS uses the video as well for marketing purposes.

We are very excited to continue working with the forward-thinking minds at Benchmark. Stay tuned for more to come in 2017!


Crafting the Perfect Circle with Duck Donuts

MAKE is so proud to partner with Duck Donuts. It’s a quality product associated with Outer Banks, NC and people have a nostalgic view of the Duck Donuts shop as a part of their beachside experiences. Duck Donuts wanted to access that nostalgia by telling a story that their customer can relate to. Duck Donuts sought out MAKE to develop a 60 and 30 second commercial to help spread the word as they expand to new markets and bring Duck goodness to more people along the East Coast.

Creating these commercials with Duck Donuts was very collaborative and included extensive casting and location scouting. We presented concepts, wrote the script, and worked tirelessly over the details while filming. Principal photography was executed with the Red Epic Dragon in 6k and delivered in HD to broadcast facilities and for online streaming.