MAKE Wins Big at 40th Annual Telly Awards
Lisbet Byler
Recognized as the premier award for honoring cable TV commercials and programs from around the globe, the Telly Awards are widely known and well respected. For the 40th Annual Telly Awards, there were over 12,000 entries from all 50 states and across 5 continents. As a Lancaster-based video production company, MAKE films is proud to announce that we have been named a 40th Annual Telly Award Gold, Silver, and Bronze winner in four separate categories.
BE THE FIRST
CLIENT: Attollo
PROJECT: Be The First
AWARD: Gold Telly Winner in Non-Broadcast: Charitable
The Gold Telly is an honor exclusively awarded to the top 3% of Telly Awards winning entries. A huge thank you to everyone who helped make this happen, and of course thank you to Attollo for trusting us to bring your vision to life.
ABOUT THE PROJECT IN ATTOLLO’S WORDS: “If It’s Never Been Done, Be the First.” The Children Deserve a Chance Foundation, and its education initiative Attollo, enables high school juniors and seniors to strive to be the first, whether that’s the first in their family to go to college, the first business owner in their grade or the first to step up and be a leader. The Foundation believes in the power of strong mentors, education and leadership skills, to be not only life-changing but community changing. In this vein, Attollo empowers students to become leaders in their communities through rigorous college-access programming and leadership development.
In short, Attollo scholars learn that “dreams don’t work unless you do.” Scholars like Taraje Whitfield, a first-generation college student, is now attending Princeton University on a full-scholarship because of his dedication and hard work. Scholars like Jade Grove, who graduated from American University, is now back in Lancaster as the first Scholar-Alum to work for Attollo. Jade understood the effort needed to get to where she is now. Scholars like Aniah Washington, who decided to attend Amherst College not only for herself but to also be the first positive role model for her younger sisters. Aniah knows her sisters are watching and she wants to be sure they are watching her succeed. Our Scholars understand… “if it’s never been done, be the first.”
LEARN MORE: Hear how Attollo raised records amounts with the help of their “Be The First” film.
LIFE AT LISTRAK
CLIENT: Listrak
PROJECT: Life at Listrak
AWARD: Bronze Telly Winner in Non-Broadcast: Recruitment
Thank you to everyone who was involved in the creation of this film, especially to our very own Catlin Williams who wrote and starred in it. Most of all, thank you to Listrak for enlisting MAKE to tell your story!
ABOUT THE PROJECT: In this recruitment video, an enthusiastic, fun-loving Listrak representative guides viewers through a sneak-peek into the life of Listrak. The goal of creating this humorously injected video is to connect with those top technology candidates by representing the personability of the company and its culture, while also highlighting some of the best work perks of Listrak. Quirky, relatable, fun (and creators of incredible digital solutions) – that’s Listrak!
ARE YOU CUT OUT FOR THIS RIDE?
CLIENT: Flagger Force
PROJECT: Are You Cut Our For This Ride?
AWARD: Bronze Telly Winner in Non-Broadcast: Recruitment
ABOUT THE PROJECT: In recruitment, how can we qualify new talent to make sure they’re a good fit? Through authentic representation and a compelling call to action.
We created a narrative piece told from the employee’s perspective to represent and embody the qualities of an ideal candidate in a real, relatable way. The film represents the reality of the job; it’s rough and tough, it requires endurance, it takes you places, and it provides independence.
After showing the reality of the job, we close the video by asking the candidate directly, “Do you have what it takes? Is this for you?” Through our research and discovery, we identified that lead field employees are up for a challenge, so we created a call to action that challenges, “Are you cut out for this ride?”
THE DAY I BECAME ALIVE
CLIENT: MAKE original
PROJECT: The Day I Became Alive
AWARD: Silver Telly Winner in Online: Documentary: Individual
ABOUT THE DOCUMENTARY: At 31, Derek Dienner was diagnosed with stage 3 colon cancer. Faced with his own mortality, Derek learned how to turn tragedy into a motivator for change. As Derek reflected on his journey, he realized August 24th, 2017 was not the day he was diagnosed with cancer, but the day he became alive.
LEARN MORE: Click here for more information about the documentary.
HISTORY OF THE TELLY AWARDS
The Telly Awards was founded in 1979 to honor excellence in local, regional and cable television commercials with non-broadcast video and television programming added soon after. With the recent evolution and rise of digital video (web series, VR, 360 and beyond), the Telly Awards today also reflects and celebrates this exciting new era of the moving image on and offline.
The Telly Awards annually showcases the best work created within television and across video, for all screens. Receiving over 12,000 entries from all 50 states and 5 continents, Telly Award winners represent work from some of the most respected advertising agencies, television stations, production companies and publishers from around the world. The Telly Awards recognizes work that has been created on the behalf of a client, for a specific brand and/or company (including your own) or self-directed as a creative endeavor.
The Telly’s are judged by The Telly Award Judging Council; a group of leading video and television experts from some of the most prestigious companies in entertainment, publishing, advertising, and emerging technology.
The full list of the 40th Annual Telly Awards winners can be found here.