Lisbet Byler

June 4, 2021

Life as a parent doesn’t stop, it’s continuous and keeps going, so for this Chicco product video we thought, “why should the camera stop moving?” See for yourself.

CLIENT, Chicco

Chicco is an Italian manufacturer of children’s clothing and toys with retail outlets worldwide. Owned by Artsana, Chicco has been in business for 60 years and is now in more than 120 countries.

FROM THE DP, Steve Buckwalter

This was a fun product video project because it was all shot in three continuous takes using our Arri Mini-LF camera on a Movi stabilizer. We spent a lot of time lighting and blocking the movement, and then just executed, so it felt really straightforward and yet told the story that Chicco wanted to tell about their product.

Chicco Product Video: Parenting Never Stops - SideKick Plus 3-in-1 Hip Seat Carrier

FROM THE PRODUCER, Catlin Williams

Chicco chose to partner with MAKE/FILMS to produce a product video demonstrating the helpfulness of their SideKick Plus 3-in-1 Hip Carrier for parents who are on the go. We demonstrated this by keeping the camera and people moving through all scenes seamlessly. We filmed in the lovely downtown Lititz, PA. There, we filmed downtown shopping with delicious cupcakes from Sugar Whipped Bakery and feeding the ducks at the Lititz Springs Park which our younger talent enjoyed!

Chicco Product Video: Parenting Never Stops - SideKick Plus 3-in-1 Hip Seat Carrier


Director: Derek Dienner

Director of Photography: Steve Buckwalter

Producer: Catlin Williams

Editor: Jordan Graff

Assistant Director: Seth Bortner

AC: Justin Swallow

Gaffer: Jim Hollenbaugh

Grip: Zacc Bangert

PA: Jordan Velez

Hair + Makeup: Athena Benzel

BTS Photographer: Jordan Graff

Produced by MAKE/FILMS


MAKE/FILMS is a team of filmmakers producing meaningful content to inspire and motivate. We seek to delight, inspire, and educate audiences — close to home and the heart — on screen. From films to documentaries to commercials, we work with businesses and individuals to tell impactful stories that resonate with audiences and deliver results. Together, we make things that make things happen.

Ready to take your product videos to the next level? Let’s chat.