Earlier this year, Arkema partnered with MAKE/FILMS to create a video to help launch their latest sustainable product release – one that’s been a decade in the making. It was important to the client to show the dedicated team behind the research and development of Forane® 1233zd.
We wanted to elevate the look and feel of this video to showcase the level of care and professionalism that the R&D team brings to their work. We carefully lit each lab scene, utilized anamorphic lenses, and crafted a thoughtful script and shot list. Watch the results!
Co-Director & Producer: Catlin Baksa
Co-Director & Editor: Aaron Dienner
DP: Steve Buckwalter
AC: Sam Fiorentino
Gaffer: Jim Hollenbaugh
Grip & Audio: Zacc Bang
PA: Max deTurck
MGFX: Seth Bortner
From Steve, the DP
We wanted to find a way to not make just another lab video, instead, we made it dark and moody and gritty, shooting on Atlas anamorphic lenses for those crazy flares and wide cinematic goodness.