Armstrong Flooring | The Office Nemesis

MAKE

April 30, 2021

AWARDS

Silver ADDY for Cinematography | Philly Ad Club
Best of Show | AAF/Greater Lehigh Valley Ad Club
Gold ADDY | AAF/Greater Lehigh Valley Ad Club
Bronze Telly Winner | General-Commercials for Branded Content & Entertainment

THE MAKING OF “THE OFFICE NEMESIS”

The Anderson Group approached MAKE/FILMS early in 2017 to produce a video called, “The Office Nemesis,” for their client, Armstrong Flooring. We jumped at the opportunity to bring their fun concept to life through set building, comedic casting, and practical and digital visual effects. MAKE/FILMS is incredibly proud of this piece and of all of the creative and hardworking people who were involved in its execution.

THE RESULTS

We smashed expectations. Not only was the work a big hit at trade shows, Armstrong’s email campaign featuring the video outperformed past campaigns with an open-rate average of 35%, which is 10% above the manufacturing industry’s standard. Also, in a little over a year, the spot became the second-most-viewed commercial video on Armstrong Flooring’s YouTube channel. The client also ran a (:30) teaser ad of the video on YouTube to drive traffic to their website that generated 6,615 views from 355,486 ad impressions.

THE CREW

Director | Derek Dienner
Director of Photography | Aaron Dienner
Producer, VFX Director | Allen Clements
Art Director | Catlin Williams
Gaffer, Practical FX | Jeff Walker
Best Boy, AC | Steve Buckwalter
Grip | Cordell Huyard
Grip | Ryan Schmucker
Production Assistant | Lisbet Byler
Makeup Artist | Christy Griffin
Casting | Melanie Forchetti
Writer | Rich Hilbert
Creative Director | Jeff Phillips
Account Manager | Kevin Clarkin